Tuesday, February 22, 2011
I first came across Korean designer Eudon Choi at London Fashion Week and was immediately drawn to his clean designs in structured shapes. He was one of the exhibition designers in the BFC/Elle talent launch pads at Somerset House.
He initially trained as a menswear designer in Korea, but after 4 years in mensweat developing his tailoring techniques he moved to London to continue his training.
He was employed as a senior designer at All Saints just before he graduated. His collection was sold at eponymous London Dover Market and went on to work for Sienna Millers label Twenty8Twelve.
In 2009 he started his own label combining his extensive menswear tailoring skills with his newly axquired womeswear skills to create a collection that belies his eye for detail with sharp tailoring.
He staged his first catwalk show off schedule at London Fashion Week in Sept 2010 and has gone from strength to strength capturing the attention of many of the top fashion magazines.
Posted by Unknown at 2:42 AM