Saturday, February 12, 2011

What is an Alexa Ranking? How is it Beneficial to My Blog?

 

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What is an Alexa Ranking?

Alexa is a powerful well regarded (especially by a lot of advertisers) tool used to rank web site traffic. It allows you to discover how your traffic compares to other websites! A word of warning though – it is not 100% accurate. The lower the alexa ranking the higher your traffic. For example Google has a pagerank of 1 which means its the site with the highest ranking – unsurprisingly. Alexa allows you to check out not only your global ranking but also how your site ranks within any chosen country.Untitled

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How do they work out your ranking?

Information is collated by looking at the browsing history of users who have the alexa toolbar installed mainly. Millions and millions of people all over the world have the toolbar installed and this is why I said that its not 100% accurate as not every computer user or blog visitor has the toolbar installed. Having the toolbar also allows you to find out the Alexa Rank of any site you visit.  The higher you rank the more accurate your ranking. Sites with a ranking under 100,000 are thought to have an accurate ranking. Untitled

Why Alexa is Beneficial to Bloggers?

Your site information on Alexa provides a lot of different information on visitors to your blog.

First up – top search queries. This is very useful for finding out which search terms bring people to your blog.

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And what your high impact traffic searches are:

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It also tells you how many sites with the toolbar installed are linking to your blog:Untitled

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It has information on: Untitled

average pageviews per user. one month – calculated over 1 month of traffic and 3 month looking at 3 months of traffic and tells you the how much it has increased or decreased. Untitled

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Bounce Rate: Untitled

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Time on Site:

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Typical Audience:

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So as you can see Alexa really is a worthwhile and powerful tool for bloggers. If you have any questions about Alexa just ask?

12 comments:

  1. I'm going to check it out and report back, if it's what I think it is I've tried before and for some reason it didn't work for me. I think you can also use it to check key words other sites in your niche use...

    Blogwww.arashmazinani.com
    Twitter:@arashmazinani

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  2. Thank you for posting this! I learned a lot! I love it when bloggers who know what they're talking about post this kind of content! It's really helpful for newbies like myself. :)

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  3. I love that you do these..they are so useful and so beautifully explained. x

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  4. Hi Sweetheart, thank you so much for sharing this post! Bella of Citizen Rosebud recently wrote a review of my blog on this site, so kind of her, and I loved the review she wrote of yours as well. This site is new to me, so this was perfect timing for in terms of wrapping my head around the possibilites of using the site. I simply love your blog.

    Hope your weekend was lovely xx

    <3 Anika
    http://byanika.com
    @anikabyanika

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  5. As usual, really great info!!! thanks for always sharing your wealth of knowledge with us, Faye!

    Do you know much about the Google Pagerank? My blog doesn't even have a rating. Granted my blog is less than a year old but I figured it would at least be at the lowest rank???

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  6. What I want to know is why, since I installed the Alexa toolbar, my ranking has improved exponentially day by day even though my traffic has remained pretty much the same?

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  7. You're so knowledgable. thanks for posting this as I was wondering recently where I can find demographic info for my visitors.

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  8. Great article! I think Alexa is very useful. I myself use Google Analytics and it's great.
    I found that every ranking tool has/lacks some of the features.. so maybe use a couple of them is a good idea)

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  9. I definitely think that using a few different tools is useful! It is fun to see our Alexa rating improve. : )

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  10. I love it that when you talk about technological stuff like this you talk in lay-men's terms.....so that completely non-tech people like me can actually understand and utilize the knowledge. You will make a fine teacher/ how to article-book writer if you ever want to go that route...

    Look forward to hearing from you

    Love

    Tashrin from Toronto, Canada

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  11. Thanks so much for explaining this in plain English - Alexa is something I really need to learn how to utilise...

    www.blahblahbecky.co.uk

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  12. Nice and informative post on Alexa ranking.. Here i have question, is really alex ranking is reliable and important for SEO task

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i love comments i check out all your blogs :)