I discovered UK brand Aftershock London when I attended Fashion Press Week earlier this month. I was immediately drawn to the stylish, high quality designs that the brand offer. Their clothes are trend influenced but not catwalk copycats.
For their A/W collection they've gone for designs that feature good tailoring, ladylike elegance and easy glamour.
The collection is split into 4 mini collections:
The new perception which updates the classics. It is a truly feminine range in designs that compliment different figures and shapes. The colour palette takes influence from the orient with hues ranging from blue to black.
Retro chic is the 2nd of their mini collections and is a nod to the 70s. Emphasis is put on clean lines, embellishment, metallic trims and satin details. The colour palette is fairly neutral with black and camel playing a key role.
The 3rd mini collection is entitled 'Winter Scarlet' and is high in the glamour stakes. Like the name suggests the key colour here is red.
Lastly comes 'Leopard and Lace' which is an Italian influenced mini collection. Partly influenced by screen sirens of decades past ala Sophia Loren. This collection has an edgy but romantic feel to it and utilises leopard print and black lace.
Aftershock's A/W collection can be found online at www.aftershockplc.com