Thursday, September 2, 2010

Cecil McBee Autumn/Winter 2010 (Pic heavy)


Cecil McBee

Cecil McBee is a Japanese fashion designer based out of Tokyo. The designer is a top choice in the country and one of the more popular trendy clothing stores in the country, targeting a wide array of patrons, but largely focusing its attention on young women, as emphasized by its store placement in Shibuya 109.

About Cecil McBee

Founded and named in 1984 Cecil McBee is the biggest and most visited of the Shibuya 109 boutiques and features a line-up each year at the Tokyo Girls Collection. The clothing presented there is marketed for the small framed sleek look of Japanese youth, but there is variation as the brand seeks to spread out into international markets.

Recently, two new labels have cropped up under the Cecil McBee name to market towards the original Cecil McBee customers who have grown older and are now looking for a more sophisticated look. Both Fabulous and Cecil Line include clothing for the “ane-kei” market of older women in their late twenties and early thirties who still want to remain stylish but don’t want to dress the same as the younger crowds.

Clothing from the lines, both announced in March of 2008, has already been featured in AneCan, the more sophisticated version of CanCam, one of Japan’s premiere fashion magazines. Fabulous will be available in summer of 2008 in Shinjuku, Ginza, and Kitasenju shops while Cecil Line will appear in the Isetan department store in Shinjuku and the Iwadaya department store in Fukuoka. Both lines can be found online as well, but will not be carried in the central Cecil McBee boutique in Shibuya 109.





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As you can see fur and wool are big autumn/winter trends at Cecil McBee. Whether it be bags, boots or clothing. The autumn look is very luxe luxurious fabrics rich colours combined with neutral colours and leopard print.

A lot of these pieces have ALREADY sold out. There is high demand for the autumn/winter items. I personally think this is one of their best collections yet.