Wednesday, March 30, 2011

Emma Watson and Alberta Ferretti Launch Collaboration

 

uk beauty blog pure threads

 



Harry Potter star Emma Watson is well known for her support of eco/ethical fashion brands having previously launched collections for eco fashion brand People Tree. Now she’s joined up with luxury fashion designer Alberta Ferretti.

uk beauty blog pure threads

uk beauty blog pure threads

Ferretti is well known for her exquisite design skills which often include draping materials combined with luxe layering often in sheer materials. She is the queen of the gown and is a favorite of Italy’s high society crowd. The line is entitled ‘Pure Threads’ and is made from organic materials with a portion of the profits being donated to The People Tree Foundation which is an environmental charity.

uk beauty blog pure threads

uk beauty blog pure threads

It is available exclusively online. The collection has a boho feel to it and a distinct 70’s vibe to it. It was influenced by fashion muse/singer Jane Birkin. It comprises of five capsule pieces that would be ideal for your summer wardrobe.

 

You can buy the collection here

3 comments:

  1. absolutely lovely! albertta feretti does incredible work. and emma watson has incredible style - how could this collaboration NOT be a home run!

    -Marie
    So What If I Like Pretty Things

    ReplyDelete
  2. It's good to see someone of her status be involved and supporting Ethical-fashion companies. What a good name for Ferreti's line "Pure Threads." Thanks for sharing this. -xxoo
    Madison

    @ladyofashion

    ReplyDelete
  3. this is a very nice collection, and i do love Emma! but that blouse goes for almost $700! i have to find something that's both ethical and affordable. :)

    ReplyDelete

i love comments i check out all your blogs :)