Kawaii is a popular subculture from Japan which literally translates to 'cute'. Hello Kitty could be classed as cute but kawaii is used to describe a wide variety of items. Finding kawaii clothing, jewellery & stationery in the UK can be a bit of a challenge. But I've found the answer to mine and other kawaii lovers prayers. Chicki is a UK based online store dedicated to kawaii. It not only sells tonnes of kawaii goodness but they also sell those cultish Blythe dolls. My fave discovery on the site is the amazing clothing brand Tokidoki. I've been a massive fan of this brand for a long time but haven't seen it on sale in the UK until now. I've picked out a few of my favorite items from the site below (by the way the items that looks like Japanese momiji dolls are actually erasers
For more kawaii goodness visit the Chicki website.