Until fairly recently Japanese denim was limited to consumers with deep pockets but the high st has finally caught on. Uniqlo launched their premium jeans range last year with prices starting at £39.99. Their denim is produced at the Kaihara mill in Japan. The mill was originally founded in 1893 to produce indigo ink for the traditional kimonos of the era. In 1970 they started making high quality indigo denim. The denim is superior because they still use the traditional shuttle looms to make the denim. This allows for a higher quality denim with a richer moe fade resistant colour. This process is a lot more expensive because its a lot more time consuming that the industrial machines that most western brands use. Japanese denim has long been considered the best in the world. It's famous for it's attention to detail and the japanese are world reknowned for this. Many luxury brands have their denim produced in Japan.
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The jeans market in Japan has exploded rapidly with lots of different colours, shapes and designs available. While in the West Denim is seen as casualwear this is not the case in Japan. Jeans in Japan are seen as very fashionable and many young people spend hundreds of dollars on the perfect pair. They have become brilliant at co-ordinating outfits around a pair of high quality denim jeans.
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Fullcount & Co
Where to Buy
UK - Liberty (http://liberty.co.uk) & Uniqlo (http://uniqlo.com)
U.S. - Uniqlo (http://uniqlo.com)
Rest of the World - DJ Premium (http://djpremium.com)
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